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Website Advertising

ANSI’s two primary websites, each of which receives several million hits every month, all accept banner ads.

ANSI’s Webstore, provides immediate access to electronic files from ANSI’s extensive inventory of more than 65,000 standards. Each month, millions of visitors to this business to consumer site have the opportunity to download selections from the full collections of ISO and IEC standards, many collections of American National Standards as well as thousands of regional and foreign standards.

With ANSI’s banner advertising, you can draw traffic to your website from the millions of viewing visitors each month. ANSI is a valuable advertising source offering competitive rates and always a 20% discounts to our members.

Banner Requirements

File size: ~30K 
250 x 250 (ANSI homepage)
160 x 600 (ANSI subsidiary pages)
120 x 600 (Webstore.ansi.org)
Type: 72 dpi, .gif, .jpg or .png

Unit Month Quarter Half-Year Year
ANSI online - homepage $2,500 $7,125 $13,500 $25,500
ANSI online - secondary 2,000 5,700 10,800 20,400
Webstore 2,000 5,700 10,800 20,400

* ANSI members receive a 20% discount.

Terms and Conditions


By submitting advertising for inclusion on an ANSI website, an advertiser/agency agrees to be bound by the terms hereof. No conditions other than those set forth herein shall be binding on ANSI unless specifically agreed to in writing by ANSI. This document supersedes all terms and conditions on ANSI rate cards, and any previous agreements between ANSI and advertiser/agency relating to the subject matter set forth herein. ANSI's only obligation to publish advertisements hereunder shall be to serve advertisements of the advertiser described herein, and in no event shall ANSI be obligated to serve advertisements for any other advertiser. ANSI will not be bound by conditions printed or appearing on order blanks or copy instructions submitted by or on behalf of the advertiser / agency.

Acceptance of advertising for an ANSI website should not be construed as any type of endorsement by ANSI, or any of its members or accredited standards developers or third-party organizations (unless otherwise noted), of the advertisement, the advertiser or the advertiser's organization, system, product or service. ANSI, its members or accredited standards developers or third-party organizations expressly disavow any such implied endorsement. The advertiser understands that permission to advertise on an ANSI website shall not in itself be used to market or promote the advertiser or the advertiser's organization, product, system or service.

Changes and Cancellations

ANSI reserves the right to change any of its advertising specifications at any time. All insertion orders and artwork and/or text must be received at least fifteen (15) business days in advance of publication date. Cancellations or copy changes will not be accepted after the published closing date of the issue in which the advertisement is to run. The advertisement may be canceled (i) by ANSI at any time for any or no reason without notice, or canceled or changed (ii) by advertiser/agency upon written notice at least fifteen (15) business days in advance of publication date. Change orders received with less than fifteen (15) business days in advance of publication date will be accepted when possible and in accordance with publication deadlines. Any cancellations or change orders must be made in writing and acknowledged by ANSI. Any acceptance of advertising in the ANSI Reporter shall not be construed or inferred to mean that ANSI or any ANSI-accredited Standards Developer or third-party organization has undertaken or intended to make any determination whatsoever as to the accuracy or quality of any claims made by the advertiser.


ANSI reserves the right, without liability, to reject, omit or exclude any advertisement for any reason at any time, whether or not such advertisement was previously acknowledged, accepted, or published. Advertiser/agency shall not submit advertising to ANSI that is discriminatory because of sex, race, religion, color, national origin, sexual orientation, age, physical handicap or other improper basis, or advertising that contains derogatory comments about the advertiser's competitors or about the competitor's organization, products, systems or services.

Licenses and Indemnification

Advertiser/agency hereby represents that the advertiser is the owner or is licensed to use the entire content and subject matter contained in its advertising and collateral information that it submits to ANSI, including, without limitation, (a) the names and/or pictures of persons; (b) any copyrighted material, trademarks, service marks, logos, and/or depictions of trademarked or service marked goods or services; and (c) any testimonials or endorsements. In consideration of ANSI acceptance of such advertisements and information for publication, the advertiser and agency will jointly and severally indemnify and hold ANSI and its officers, directors, employees, accountants, attorneys, agents, affiliates, subsidiaries, successors and assigns from and against any and all third party claims, damages, liabilities, costs and expenses, including reasonable legal fees and expenses, arising out of or related to (i) advertiser/agency's breach of any representations made herein, (ii) ANSI's performance under this contract, and (iii) the copying, printing, distributing, or publishing of the advertiser's/agency's advertisements by ANSI. The advertiser/agency expressly grants ANSI the right to use, reproduce, publicly display, and distribute the advertisements and warrants that advertiser/agency has the right to grant such license.

Limitation of Liability

ANSI will not be liable for any delays in ad delivery and/or non-delivery in the event of production difficulties, or any condition beyond its control affecting production of the advertisement. Any errors, omissions or problems will be corrected as soon as possible. No refunds are possible, though credit may be given toward future advertising. Advertisements are accepted only under the condition that the advertisers assume all liability and responsibility for any legal claims resulting from advertisements posted. The American National Standards Institute (ANSI) may not be held liable for any damages or costs associated with the placement of an advertisement or if it fails to place an advertisement for any reason, or for no reason. In the event ANSI fails to publish an advertisement in accordance with the schedule provided in the Advertising Order, UNDER NO CIRCUMSTANCES WILL ANSI BE LIABLE FOR ANY SPECIAL, INDIRECT, INCIDENTAL OR CONSEQUENTIAL DAMAGES, INCLUDING, WITHOUT LIMITATON, FOR LOST INCOME OR PROFITS, IN ANY WAY ARISING OUT OF OR RELATED TO THIS CONTRACT, EVEN IF ANSI HAS BEEN ADVISED AS TO THE POSSIBILITY OF SUCH DAMAGES.

Choice of Law and Forum

This contract shall be interpreted and construed in accordance with the laws of the State of New York, without regard to its conflicts of laws provision, and with the same force and effect as if fully executed and performed therein. Each party hereby consents to the exclusive personal jurisdiction of the State of New York, acknowledges that venue is proper only in any state or Federal court in the State of New York, agrees that any action related to this contract must be brought in a state or Federal court in the State of New York, and waives any objection that may exist, now or in the future, with respect to any of the foregoing.